Product-Service Designer form Germany.




“How future mobility will enable time-travelling.”

The talk will reveal how the future of mobility enables people to experience virtual time-travelling, opens up new ways to interact with the augmented space around them, empowers to share and save their discoveries but also provides the ability to explore the stories of the world we are living in.



Since the history of human-kind people dream of controlling time and space. Especially when it comes to mobility humans spent a tremendous time moving between places. This talk will surprise people that autonomous driving technology will not just make people gain time but also make able to travel-in-time. 

The talk is based on an internationally award-winning graduation project called "Xplore” in collaboration between Umeå Institute of Design in Sweden and BMW Group in Germany. The project explores peoples needs and behaviours during their time in vehicles and how autonomous driving empowers new use-cases that let people explore the surrounding and even experience time-travelling.

People are naturally curious about their environment. A statistic by IPSOS (2018) shows that “looking outside the window” will stay the top use-case even when cars drive themselves. One of the most common behaviours, when people are on the move, is that they discover something outside that they are curious about it but due to the movement of the vehicle people just have seconds to see it. This leads to the question: How can we enable people to control their time? The “Xplore Window” prototype shows how the cameras and sensors that get used for autonomous driving capabilities and it’s captured data, as well as transparent screen technology, will enable people to go back and forth in time and see what they just missed or discovered. The prototype let people interact with time and space using various interactions.

By rotating the controller of the “Xplore Window” backwards the window turns from a common transparent window into a virtual experience, using the content captured from the autonomous driving system. It allows people to go back in time to take a closer look at what they might have missed. When rotating the controller forward it allows users to go into the future through the content of other vehicles in front. A common use case is also that people discover things on their way they like even in daily commutes but forget where and what it was after the drive. Therefore the window empowers people to bookmark whatever they want to remember or share their discovery and view. 

Furthermore, the window serves as a platform for curated Augmented Reality experiences that enable people to learn and explore their environment, which was conducted in the research to be very meaningful for people. It helps people to connect closer to their environment and reveals the richness of stories around them, for example, exploring how a street or city looked many centuries ago. In addition, the talk would outline how connected services are redefining our understanding of mobility through in-car deliveries, curated experiences and immersive entertainment.


People spent a tremendous amount of time of their lives in vehicles. Furthermore, the resource time gets increasingly important for people. This talk outlines how the freedom of autonomous driving will not just enable people to gain time but shows the opportunity and potentials how this time could be used. This displays an unlike opportunity to built new products and services to make most out of that time, which can be designed by researching people’s needs, behaviours, problems and dreams. Innovations presented in this talk empower people to virtually travel in time and interact in new ways with their augmented space around them. These examples describe how we can bring people closer to the world we are living in. Ultimately this talk will surprise and inspire the audience about the potentials laying in the future of mobility as well as autonomous driving data and encourages them to think bigger and bolder about the future.



Sebastian Gier (26) is a German designer who is working on future mobility experiences at BMW Group as a Senior Designer for Strategic Design and User Experience. He has been fortunate enough to work with various international brands and companies on projects like Adidas, Philips, Bosch, Rolce-Royce, Siemens, MINI, John Deere, Cathay Pacific, Newell and Midea in the context of startups, consultancies and in-house design studios in Europe, USA and Asia. His work has been awarded by some of the most renowned international design awards like the Core77 Design Award, Red Dot Design Concept Award, IDA, Industrial Design Excellence Award (IDEA), IxDA Award (Interaction Design Association), BraunPrize, Dezeen and others. His work has been published on international news magazines like TechCrunch, Mashable, Verge, VentureBeat besides many others has contributed to some of the most successful crowdfunding campaigns on Kickstarter.

Sebastian also gives keynotes and lectures on design and innovation at international design or product development conferences - most recently at PushConference (Germany), IT Arena (Ukraine) or Dutch Design Week (Netherlands). Currently, he prepares keynotes for conferences in Shanghai and Istanbul. Furthermore he holds a Master degree in "Advanced Product Design" from the Umeå Institute of Design in Sweden (ranked as the best design school by iF and Red Dot for serval years) as well as a Bachelor in "Industrial Design" from Folkwang University of Arts. 

He is also the founder and host of the podcast, where he explores the value of a design-driven and user-centric innovation process in order to create better experiences for people. In the podcast, he interviews progressive design minds for example from NASA, Microsoft, Amazon, Uber, Spotify on their experiences and stories on the impact of design. Ultimately to inspire designers about why, how and what design can positively contribute to the world.