The talk will show the design process when designing future service experiences and what new user interactions are possible and can be conceptualised in a world where the passive mobility experience becomes as important as the active experience today. To make this all tangible for the audience and not to abstract I will use an award-winning project called "BMW Xplore" to show the insights, learnings and key takeaways for the audience.
BMW Xplore is a strategic mobility service that builds on 8 touch-points that have been identified after studying peoples behaviours, dreams and problems on long-distance driving in the user research. The project aims to remove pain-points in mobility through a human-centred and iterative design process that included immersive prototyping from the beginning.
In my talk, I will put a focus on prototyping of both digital but also physical elements in interaction design. Using the vehicle/context itself for brainstorming, prototyping and proof of concept, for instance, can boost the empathy with your users. The keynote will highlight documentation of an iterative design process that was done a lot in the vehicle itself and while driving for instance.
The talk will show new questions in mobility that are rising and how they can be solved. For example: "How can we democratise the planning process?” The project will give an insight on how curated mobility services can be built upon mobility as a platform and how in-car delivery gives the user new opportunities to have a more seamless interaction when travelling with multiple passengers. Furthermore, the talk will show how the vehicle can be a digital companion that is proactive and part of the group that is travelling. My presentation will highlight how I interaction design can drive new hardware requirements: showing a VR/AR vehicle side window that is built on peoples problems on long distance travelling: missing exciting moments and forgetting what they found interesting on the way and want to remember.
The goal of the talk is also to shifts peoples perspective when it comes to designing experiences in mobility and how human centred design can drive automotive innovation. All in all the audience should understand that in a world of self-driving vehicles and passive mobility experiences the experience needs to be designed inclusive and enable an equally good user experience for all passengers - not just the driver.
I would engage with the audience in the way that I would like to ask questions at some points. For example what touchpoints they think have to be designed in automotive. And how many worked in the automotive field. When it comes to asking questions: Yes or No (or how many) questions work very well so people can raise their hand. Adding an element of humour in presentation can be very effective and is something I start to enjoy a lot in past keynotes.
I want to mention that I could either compromise and do 7min talk or have more material and depth for a 35min talk - but I think 15min would be the most fitting.
Why Interaction Design is the new driver in Automotive Design.
How Interaction Design and strategic human-centred design approaches define hardware design and requirements instead of the other way around.
What opportunities are there for Interaction Designers in mobility and why its complexity is exciting and challenging: Designing consistent Interactions for Touchpounts on Apps, Interior Screens, Room Experiences, Augmented Reality and even Tactile Interface Elements for instance. This complexity leads to requirements of new design skills which make Interaction Design the driving role in the design process to make decisions.