Conference Talk Proposal
The talk will show the design process when designing future service experiences and what new user interactions are possible and can be conceptualised in a world where the passive mobility experience becomes as important as the active experience today. To make this all tangible for the audience and not highly abstract I will use an award-winning project called "BMW Xplore" to show the insights, learnings and key takeaways for the audience.
BMW Xplore is a strategic mobility service that builds on 8 touch-points that have been identified after studying peoples behaviours, dreams and problems on long-distance driving in the user research. The project aims to remove pain-points in mobility through a human-centred and iterative design process that included immersive prototyping from the beginning.
In my talk, I will put a focus on prototyping of the digital design and how it connects to the physical design. Using the vehicle/context itself for brainstorming, prototyping and proof of concept, for instance, can boost the empathy with your users. The keynote will highlight the documentation of an iterative design process that was done a lot in the vehicle itself and while driving for instance.
The talk will show new questions in mobility that are rising and how they can be solved. For example: "How can we democratise the planning process?” The project will give an insight on how curated mobility services can be built upon mobility as a platform and how in-car delivery gives the user new opportunities to have a more seamless interaction when travelling with multiple passengers. Furthermore I will talk about AI and show how the vehicle can be a digital companion that is proactive and part of the group that is travelling - working across different digital platforms.
My presentation will also highlight how I digital design can drive new hardware requirements: showing a VR/AR vehicle side window that is built on peoples problems on long distance travelling: missing exciting moments and forgetting what they found interesting on the way and want to remember. This aspect will feature how the role of digital design is one of the main driver for automotive innovation and why self-driving vehicles enable complete new digital experiences: for example traveling in time. Furthermore I will show AR content for this side window and how it emotionally elevates the ride. Another aspect I will go into is how digital design can drive more social interaction and collaboration within the vehicle.
The goal of the talk is also to shifts peoples perspective when it comes to designing experiences in mobility and how digital design can drive automotive innovation. All in all the audience should understand that in a world of self-driving vehicles and passive mobility experiences everything needs to be designed inclusive and enable an equally good user experience for all passengers (not just the driver) and how digital design contributes to that.
Everything from 10 to 45min (-/+ Q&A) would be feasible and I can adjust the content accordingly.
Why Digital Design is the new driver in Automotive Design.
How Digital Design and strategic human-centred design approaches define hardware design and requirements instead of the other way around.
What opportunities are there for Digital Designers in mobility and why its complexity is exciting and challenging: Designing consistent Interactions for touchpoints on Apps, Interior Screens, Room Experiences, Augmented Reality and even Tactile Interface Elements for instance. Furthermore I will tell how digital user needs, digital interactions and infotainment formats drive automotive design more strategically.