The diversification of mobility solution architectures.
Autonomous driving is changing fundamentally mobility solution architectures. When mobility is changing, mobility design also needs to change. "Mobility as a service" describes solutions where the user is accessing the product value through a service rather just about owning the product itself. Despite that it will be expanding the landscape of mobility solutions and diversify them it also changes focus from being about the raw hardware towards how the solution integrates into the users life. Furthermore designing for the passive experience will become more important and opens up a room for new innovations. Being focused and having a clear, specific and distinctive value-proporisition for the targeted use-case(s) will become increasingly important.
Mobility becomes human-centred.
People already experience autonomous transportation today. To learn about behavior patterns and needs we can research on how people interact in these spaces that are already present today. This project is based on a use case we all know: peoples curiosity to explore and discover the context they are moving trough. A similar experience exists today: city exploration services like the London Bus tours. The project aims to take these insights and explore how autonomous "mobility as a service" can advance this experience in the future.
Focus: Long Distance traveling and multiple people.
Speaking of diversification of mobility experiences: Exploring how autonomous driving and connected services will change specifically long distance traveling with multiple people is an area that hasn't been explored in detailed yet and is an interesting business opportunity. While people may have a certain mobility set-up for the daily urban mobility context the aspect of weekend activities and group activities may need a separate setup that enables this.
The 20 week iteration on mobility service design.
Strategizing, Immersing, Prototyping, Co-creating, Brainstorming, Evaluating, Revisit, Conceptualize, Design, Built, Break.