Product-Service Designer form Germany.
The diversification of mobility solution architectures.

BMW Xplore

Envisioning a future experience for mobility as a service.

The diversification of mobility solution architectures.

The diversification of mobility solution architectures.

Autonomous driving is changing fundamentally mobility solution architectures. When mobility is changing, mobility design also needs to change. "Mobility as a service" describes solutions where the user is accessing the product value through a service rather just about owning the product itself. Despite that, it will be expanding the landscape of mobility solutions and diversify them it also changes focus from being about the raw hardware towards how the solution integrates into the user's life. Furthermore designing for the passive experience will become more important and opens up a room for new innovations. Being focused and having a clear, specific and distinctive value-proposition for the targeted use-case(s) will become increasingly important.

Mobility becomes human-centred.

Mobility becomes human-centred.

People already experience autonomous transportation today. To learn about behavior patterns and needs we can research on how people interact in these spaces that are already present today. This project is based on a use case we all know: peoples curiosity to explore and discover the context they are moving trough. A similar experience exists today: city exploration services like the London Bus tours. The project aims to take these insights and explore how autonomous "mobility as a service" can advance this experience in the future.

A new space of opportunity.

A new space of opportunity.

With autonomous driving the vehicle interior becomes a platform for experience. This will enable users to choose the right setup: like a workspace to be productive on the way to work or a interactive room to participate in a yoga class on the way home.

Focus: Long Distance traveling and multiple people.

Focus: Long Distance traveling and multiple people.

Speaking of diversification of mobility experiences: Exploring how autonomous driving and connected services will change specifically long distance traveling with multiple people is an area that hasn't been explored in detailed yet and is an interesting business opportunity. While people may have a certain mobility set-up for the daily urban mobility context the aspect of weekend activities and group activities may need a separate setup that enables this.

The 20 week iteration on mobility service design.

The 20 week iteration on mobility service design.

Strategizing, Immersing, Prototyping, Co-creating, Brainstorming, Evaluating, Revisit, Conceptualize, Design, Built, Break.

Research conclusion.

Research conclusion.

The conclusion of the research where 8 touchpoint that integrate the biggest pinpoints for people and opportunities to elevate the experience.

Watch the movie.

Watch the movie.

The base of the project were user insights and problems which later got catalyze towards a brand-specific solution. This system concentrates on empowering people in having new mobility experiences that are curated and prepared in advance. Furthermore, BMW Xplore focuses on new seamless ways in personalizing the vehicle set-up as well as how this could support people in daily scenarios. In order to remember or even contextually create experiences, the mobility service connects users to new empowering tools that unite both physical and digital design. This enables the user in having curated augmented reality experiences, traveling back in time or bookmarking things that were interesting on the way.

From A to X.

From A to X.

BMW Xplore helps you to break out and make a new cross on your map. Before that vehicle and experience personalisation play a big role. Planning, organising and arranging are a core problem why people hold back from breaking out.

Curated Experiences & Artificial Intelligence.

Curated Experiences & Artificial Intelligence.

See what journeys and experiences are trending in your area. "Experiences" allow you to book complete curated experience that include everything you need for the journey: the destination activity tickets, equipment, the perfect route, perpetrating seat infotainment content and more. In a case of Level 4 or 5 automation the vehicle could pick up all passengers completely prepared. But what role can AI play? In Xplore it helps with mobility specific intelligence and takes part of the conversation. It represent the vehicle and creates a bound between the passengers and the product. It can help all trip members to arrange shared items or reply if the snowboarding equipment of Alex fits into the vehicle. 

Personalised trip and interior experience through on-demand delivery.

Personalised trip and interior experience through on-demand delivery.

Add "Upgrades" to your vehicle seat before the journey starts. These upgrades, which can be anything from renting a GoPro or mountain bike to curated sport packages, will be delivered to the selected vehicle for your journey by on-demand delivery and the network of BMW dealers. At the day of the journey your deliveries are placed and your seat customised. In a case of a Level 5 driving automatisation the vehicle could pick up all passengers completely prepared. A more easier way to implement such a experience would be adding stops on the route to puck up the "Upgrades".

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The BMW Window of the Future.

The BMW Window of the Future.

A new framework for services that will allow to advance the experience of exploring and discovering the context.

Empowering people.

Empowering people.

The "Window of the Future" allows people to control the context they are traveling through and be also a platform for other brands to built experiences on.

Touch + Gesture

Touch + Gesture

Prototyping the experience: A 4K screen that is showing a video of the side-window view and an interactive armrest that recognized gesture motion through a 3D magnetic room and working dials and buttons that let you interact with your travel context. Prototyped with the combination of Unity, Arduino and a 3D gesture pad.

See the video of the prototypes and see the interactions, experiences, and applications.

An enabler to new virtual worlds.

An enabler to new virtual worlds.

Not aiming to replace to reality but to make it more meaningful to you: for example learning destination languages by image recognition or learn about the dinosaurs that use to live in the area.

Bridging physical and digital.

Bridging physical and digital.

A central role of the Window is to document the journey and make people to focus more the context and less about digital documentation or creation. At the same time enabling people to do exactly that if they want without loosing focus while pulling out the phone.

World Design Event (WDE) 2017 conference keynote.

World Design Event (WDE) 2017 conference keynote.

The project was presented at the kick-off event "World Design Event" of the Dutch Design Week 2017 where I presented along with other conference speakers in the Day program "Antenna - The worlds best design graduates".